5 Tips on improving business with creative agency services
When you’re looking for ways to improve your business, you might make the mistake of considering design to be a separate issue. However, graphics have become one of the most powerful tools at your disposal and a critical way to ensure your company grows. Read on to find out what marketing, design and other creative agency services can do for you.
Any good creative agency in Dublin
will tell you the same thing: Whether you’re creating posters for instore display, making pamphlets for a direct mail campaign, or simply getting business cards designed for your staff, the more thought that you put into the work, the more you’ll get out of it. After all, Print material is one of the first things your clients and customers will be able to judge you on, so you can be sure that when you work with a talented creative team you’ll be able to communicate the quality of your service from the very start.
How Creative Agency Services Can Help Your Business
Establish your brand identity with creative experts
If you got stuck in an elevator with one of your customers and had to pitch your business, chances are you’d be able to describe everything that makes your company great in sixty seconds.
It makes sense that you’d know your business so well – you’ve been building it for years. Unfortunately, you won’t always have the advantage of being trapped in an elevator with your prospective customer.
A professionally designed brand pitches your business visually when you can’t. What’s more, it does it in a lot less time than sixty seconds. Take advantage of all the creative agency services available, and you’ll be to utilise logos, packaging, pamphlets and copywriting to create a personality for your company that your customers will be able to identify at the glance of an eye.
Speak to your customers by designing for them
Just as you know your business like the back of your hand, you also have a good idea of who your customers are. This is because you’ve been selling to them for a very long time and have developed an understanding of what they like and what they don’t.
Use creative agency services to build on this.
A design team will be able to take your knowledge and identify what avenues you can direct your marketing towards. For example, if you’re a small business that wants to build up some interest around your local area, a leaflet campaign could be exactly the thing you need.
On the other hand, you might be going after a particular demographic that’s more likely to take an interest when they see your billboard on the way into town.
Either way, work closely with a creative agency to decide on your strategy and you’ll get a hefty return in no time at all.
Use creative agency services to improve your in-house team
Creative agency services can be used for a lot more than getting customers in through your door. You should also think of them as a chance to establish the style and personality of your company for your staff, and to help new employees quickly gain an understanding of what your business is about.
Letterheads, business cards, email signatures and even brochures are all excellent ways to express what kind of communication works best on your team.
Think about it. If you’re filling a customer support position and require the applicants to be friendly and approachable, you can encourage that side of their personality by surrounding them with design that expresses the same. Or, if you’re a long-established solicitor practice, you might prefer to use creative agency services to strike a more professional tone.
Pay for the best option available
Creative agency services in Dublin are better than ever and Stray Dog is an excellent example of one a creative agency.
With improvements in design and print hardware, the quality of work you’re able to get can be absolutely stunning. Add to this the incredible amount of talent that has been pouring out of Irish universities and you’ll have no trouble at all getting work that’s up to an exemplary standard. One thing to keep in mind though is that if you’re able to get good design, so is your competition.
If you want to make sure you get your head above the crowd, and that it stays there, then that little extra cost for a nice matte lam business card could make all the difference. You might not be so sure how much it will benefit your profit margin, so that leads us into our next point…
Emphasise good design to increase your chance of success
The statistics are in – good design isn’t just a luxury anymore. If you want to ensure your business continues to grow, it’s a pure necessity.
Look at the numbers for yourself. Research conducted by The Design Council
in the USA studied over sixty portfolios of businesses that traded on the FTSE (Financial Times Stock Exchange). The results spoke for themselves. Companies that put a lot of effort into design did more than twice as good as those who didn’t.
Of course, this wasn’t much of a surprise to us. As you can imagine, we’ve seen the growth spurt companies experience after they refine their advertising and publicity material again and again. That said, if you’re looking for more creative agency services numbers to study, make sure to check our Stray Dog design statistics blog
To get the most out of your design budget, try to spread it across numerous forms of media – that way every aspect of your material will help to strengthen your brand. Our team are always ready to talk about what creative agency services will help, so when you’re ready to get bigger than ever before, make sure to send us a message or pick up the phone and give us a call.