There’s a lot more to branding than deciding what font you’d like for your logo.
You need to consider what kind of message your colour choices send. How you’ll implement them in your store or office. What kind of look you need for the web and how you can bring it across to print media. And most of all, what kind of personality you’re attempting to express.
It’s a huge amount of work and you constantly need to be on top of it to ensure that your brand doesn’t go a thousand different directions.
But what’s it all for? Why is branding so important to running a successful business?
Ideally, your brand will make you easy to spot. Whether this is just your business card in someone’s wallet, a bag with your logo buried at the bottom of a closet, or a street sign on a busy street, you want your potential clients and customers to be able to find you at a glance.
Branding for business is the main way you accomplish this.
By enlisting the help of a creative agency you can become a recognisable figure in your customer’s lives.
When you develop your brand, it’s a personality for your business that you’re trying to hone.
Presumably, there are certain admirable qualities you want to associate with your company’s name. If you devise a good brand strategy, you can express these and become a service your customers can trust.
If you’re looking to advertise your business, you probably already have an idea of how you want it to come across.
In the early stages of your business, the advertisements you create might dictate the direction of your brand, but further down the line when you have a much better sense of what your company is, you’ll find that it’s the brand that directs the advertisements.
This can help cut down on costs and time spent in creative development. (Need help branding your business on a budget? Check out our blog post).
4. Business Value
Investors like to know what they’re buying into.
Create a unique brand identity that tells them exactly what you are and they’ll be a lot more tempted to invest in your company. Work with a branding agency to improve yours.
5. Team Spirit
It’s no surprise that much of the solidarity on football teams is bolstered by uniformly coloured jerseys. This is branding at work and you can use it to create a team spirit in your company too.
You don’t have to deck out your staff in matching shirts, of course. But if you create a brand identity for your employees to latch onto you can give them a common goal to work towards and a recognisable banner for them to do it under.
Supermarkets are full of thousands upon thousands of products and they’re being added to all the time.
People like to try new things, but they have to be packaged just right in order to grab their attention.
You might not be developing a product for supermarket shelves, but you’re still offering a service that people will be a lot more tempted to try when you develop an interesting brand.
Convinced you need to develop your brand? Contact our team of the best creatives to help define yours.