You don’t always require a creative agency to create a massive multimedia blitz and rebrand your business. In fact, a lot of the time it’s probably best you start small.
Branding isn’t just about getting your logo seen everywhere.
It’s about defining the personality of your company and expressing it in everything that you and your staff do. It’s also about how you present your business to the public.There are a lot of small ways you can do this. Taken together, they can have a tremendous impact on your brand, so it’s well worth your while considering a few.
1. Use A Simple Colour Scheme
When you’re branding your business on a budget, the simplest way to do it is to stick to a simple colour scheme.
If your employees wear uniforms, then don’t get your logo embroidered on them until you can afford it. In the meantime, a simple coloured shirt that matches your brand identity will do the trick.
2. Don’t Pay For Expensive Prints
Someday you’ll be able to afford to have your logo printed on all sorts of products. Before that though, you have to build your business into a robust and successful one.
If you use bags or boxes, you don’t have to put your business name on them. Branding for business in a cost effective manner means finding cheaper alternatives, such as finding low-cost bags that already match your company style.
3. Express Your Personality In The Way You Do Business
Branding is all about developing a personality for your business that customers can come to recognise.
Part of this involves design work, but you also have to live up to image you’re trying to create.
If you’re advertising that you offer friendly customer service and amazing support, then you should at least make sure your employees greet prospective clients with a smile.
4. Associate Your Brand With A Lifestyle
Obviously, you’re looking for a way to stand out and look unique, so you don’t want to come across as a clone of your competitors.
There are probably companies and products that you can join forces with though.
If you’re aiming your product at a younger, active demographic, you could join up with another business to sponsor a local sports team.
Looking to get the attention of a more general audience? You could put together a hamper competition full of goodies for the entire family.
Work With A Flexible Branding Agency
When business is going good and it’s finally time to invest more money into developing your brand, make sure to work with a branding agency that is able to take the time to work within your budget and offer a variety of services that can accomplish what you need.
There’s no point spending money if it doesn’t get results, so make sure you to read our post on how to pick a creative agency that is right for you.