A good copywriter doesn’t just think of their work as a job – they think of it as a craft.
The goal of copywriting is to be engaging and persuasive. Most of all it has to be easy to read. More often than not, copywriting is used to sell a service or product, so the artistic side of it needs to work in conjunction with the commercial aspect.
It can be a difficult act to balance.
If you’re starting out you might wonder how some copywriters make it seem so effortless. Some of it comes down to experience, but there are many tips and tricks to help you improve your output right away.
Here are a couple of the most interesting ones.
You probably hear the word, ‘engage’ a lot. We even used it in the intro of this blog!
How exactly do people become engaged with your text though?
People are very much driven by their emotions. Think about those boring school days when you couldn’t concentrate. You could barely remember what the teacher said an hour before.
Now think about that teacher who inspired you to learn. They probably did it by making their content exciting, emotional, and structured with a narrative.
Your copywriting should do the same. Grab people as fast you can with emotion they relate and use your writing to pitch them your message while using a narrative to keep them engaged.
This might sound like a no-brainer.
Every word you choose for your writing matters.
You got into copywriting because you love to write, so you probably already have a deep appreciation for this rule.
However, you should make sure to write it out and stick it on your computer monitor.
When it comes to copywriting in a commercial environment, a HUGE 25% Sale can get a lot more attention than a 25% Sale…
Copywriting on demand can be tough work, but it’s a lot easier when you develop a knowledge of what words really make a difference.
What makes a good copywriter?
Natural talent helps, but there’s a lot more to it than that.
You won’t always be putting together some simple copy for a social media update. For larger projects you will have a much more extensive work.
When your copywriting agency has you working on the likes of an insurance brochure, or other corporate material you can never do too much research.
While you might only need to write brief summaries, it is extremely important that what you do say is absolutely correct.
Do a lot of research and your knowledge will shine through every sentence you write.
It can be easy to rely on adjectives when you’re trying to get a particular idea across.
Describing something as exciting or beautiful might be the quickest way to say what you mean, but it is not the most effective.
If you want an image to stay in your reader’s mind, choose an example of what the product or service DOES.
Don’t just say your client is professional. Show HOW they are.
Having well-written copy is not the only thing that matters.
You need to present it in a legible and interesting manner.
Chances are, your reader isn’t in the mood to go through a lengthy paragraph. By breaking it up you’ll make your copy a much more approachable read.
Then they’ll be drawn into what you have to say.
Our copywriters in Dublin are fast becoming the go-to team for quality content, so make sure you check in regularly to see what other tips we have, or drop us a line if you’d like to work with us today.